Our vision for Yah Records is that it will become a leading recording label in the music industry. Distinctive characteristics of the company will be its influence on the youth of America's moral standards and our ability to accomplish this through hit songs. The label will differ from its competitors in that it will be held on the same standards as popular music while maintaining our standards and obligations as Christians. The company will develop particularly strong capabilities in reaching the youth of America through a familiar medium and satisfying the public's ever changing interests. Our record label will be recognized as a positive and inspiring voice for young adults through popular music.